The Social Studies Group

The Social Studies Group has been in the research business since 1995 and have been doing social media research since the very beginning – on USENET, bulletin boards, and GEnie, AOL, CompuServe groups, and the like. The Social Studies Group is proud to have created and maintained monitoring systems back in the day before social media monitoring tools.

While The Social Studies Group is firmly planted in the social research space, they continue to have traditional research capabilities (primary and secondary research) and have been involved with brand names that you have in your kitchen cabinets, refrigerators, medicine cabinets, magazine racks, on your cell phones and in your pockets.

The Social Studies Group also works with retailers, financial institutions, and some intense business-to-business brands that you’ve never heard of (but that are really awesome). No two research projects are created alike. Sometimes you know exactly what you need to know. Other times, you just need to know where to start. That’s why all their reports and services are customized. The Social Studies Group reports vary from basic overviews to specific categorical research to full netnographic studies. They know that you don’t always need to know everything, but you do need to know the right things.

Social Media Monitoring & Analysis

Looking for complex social media monitoring? Need unbiased help for a DIY solution (and maybe even assistance getting started?) We’re tool agnostic (though we have our favorites) and we sure know our stuff. Their motto: “Social media monitoring tools don’t solve problems. People solve problems.”

Social Media Consulting & Strategy 

They’re marketers at heart and boy, oh boy, are they immersed in social media. Their analytical approach to problem solving and strategic planning – coupled with serious project management skills – ideally positions them to help our clients audit, plan, implement and continuously improve their social media efforts.

Netnography Research

What is netnography? It’s the study of individuals, communities, and cultures. Online. It’s also one of the best ways to gain insight into your audience’s thoughts and perspectives on a subject, brand, or issue.

Traditional Research 

Their traditional research department offers a range of services including primary and secondary research, News Tracking, Investment Banking Research, Geographic Information Systems (GIS), analysis and strategic consulting. Their people come from the worlds of finance, research, business development, advertising and PR, but they all share one thing: passion.

Wendy Goldman Scherer, Analyst. Strategist. Managing Partner.

Wendy Goldman Scherer

Wendy Goldman Scherer

Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995.

The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more.

But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!)

As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.

We all know that social media monitoring, research and analysis have integral roles in the strategy and implementation process for many agencies and brands.

The tools have become extremely sophisticated and the specialty is in a constant state of change and, trust me, Wendy keeps up.

She leads the strategy team and has been working with clients for many years now on social media monitoring and analysis and, best of all, netnography (virtual ethnography) and linguistics studies.

Connect with Wendy (and check out her groovy photos) at