Sally Falkow


Sally Falkow has been training and coaching PR and marketingprofessionals on the finer points of digital PR and social media for 15 years.

She has been blogging for 12 years – her blog covers digital PR trends and how technology is affecting PR and marketing.  The blog is a valued resource for thousands of PR students and practitioners.


Falkow was named one of the Top 50 Social Media Influencers on Twitter in 2014 and also made the2014 25 Women Who Rock Social Media list – for the second time.  She was on the first list in its inaugural year in 2010.  Only 4 other women have made the list twice.  She is the only social media expert to make both lists. This year Falkow was also invited to be one of the 10 Pioneers of PRTech, a new venture focused on the integration of PR and technology.

Sally Falkow is in demand as a speaker.  She has delivered digital PR and social media sessions at PR-related events such as Search Engine Strategies, PR News conferencesand PRSA events.  She has also spoken at conferences and workshops for industry specific groups, such as the conference for Convenience Stores.

As a social media expert, speaker, consultant and trainer she has helped businesses of all sizes reach their goals. Her bookSMART News: how to create branded content that gets found in search and shared on social media is available on Amazon.