“Upon launching HAIWatch.com, Kimberly-Clark Healthcare needed to increase the attention, traffic, and profile. We retained Chris Abraham and his team initially to drive traffic to the site using combined social media and blogger outreach. This resulted in over 100% increase to the number of site visits compared to the time frame prior to the campaign, as well as a number of secondary benefits such as brand recognition and a first page, number 6, placement when searching for “healthcare associated infection” on Google. The blogger outreach team did a phenomenal job at finding all the relevant blogs and influencers germane to the issue of HAIs, immunodeficiency, and infection as well as reaching out, engaging them, and earning their posts, tweets, and likes about the issue of HAI and the associated HAI Watch website. They accomplished this successfully in English, Spanish, and Portuguese in countries including Argentina and Brazil. While we were able to prepare the ideal site to be used as a resource for the US and Latin American market, it was Chris that was best able to attract the most influential bloggers by being sensitive and responsive to cultural differences while applying US-proven methods of reaching out to bloggers.”
— Sergey Krayev, Global Marketing & Communications, Kimberly-Clark Health Care