I just wanted to wish you a happy Summer, albeit the tail end — so close to a return the the grindstone. While I have surely been enjoying the Summer, taking as many rides and tours on my old touring bike as I could, I rejoice that Autumn is approaching. I’m a Very Big Man and the heat and humidity of Washington, DC, oppresses me.
Luckily, this is also a bit of a brag post, too. My long-time colleague and chum, Dan Krueger, and I partnered with Skinny & Co coconut oil through Gerr.is on the most amazing earned media influencer marketing campaign we have ever done — and that includes the gig we did for Mizuno Running, the Mezamashii campaign. Included in the campaign is probably the best social media news release (SMNR) we’ve ever built as well: skinnyconews.com
So far, we have earned at least 218 earned media mentions across blogs, social media, YouTube, and even on Instagram, SnapChat, etc.
Earned media influencer outreach is not dead! Here are some blog posts I have written on the subject over the last couple weeks:
- Earned media blogger outreach is alive and well!
- Kindness opens many doors online
- Influencer marketing is 1% inspiration, 99% perspiration
- It’s normal to be bad before you’re good
- Thank you Skinny Coconut Oil Influencers
If you know me you know that I have been a proponent for earned media blogger and influencer outreach since I read The Cluetrain Manifesto back in 1999 and it’s fantastic to know that paid media hasn’t replaced earned media if you’re willing to do the work, to identify the right influencers, to really spend the time and attention required, and if you have an amazing product with a superbly generous C-Suite.
Anyway, I would love to help you out in any way I can with these sorts of campaigns, answer any questions, or receive any referrals or introductions you can make. I have a full list of my services at ChrisAbraham.com and also the list of services offered by my company, Gerris Corp.
I am still blogging every Tuesday morning about social media, marketing, SEO, ORM, Wikipedia, content marketing, brand reputation, and influencer marketing at Biznology, whether I want to or not! I am fully committed!
Finally, I had the opportunity of being on the panel of Shel Holtz’s PR podcast, For Immediate Release, for a second time. Ironically, it was titled I’m an Influencer, Pay Me More — it’s always an honor to be included.
Anyway, I hope you have a lovely last few weeks of Summer before Autumn comes. I would love to set up a call with you if you have some time to catch up — if you can deal with the fact that I have been using a robot AI called Amy Ingram by x.ai to do all of my meetings and calls. She’s cool but a little quirky sometimes.
Mahalo nui loa